Because the world needs more softness. More intention. More moments that make people feel something real.

At Be Nice Projects, we believe kindness isn’t passive — it’s a bold creative force. It shows up in the way we design spaces, tell stories, gather people, and build experiences that ripple outwards with purpose.

We don’t do “nice” for the sake of it. We do it because it works. It builds trust. It inspires action. It turns a good idea into something unforgettable.

Whether we’re crafting a campaign, producing a shoot, or building community, our mantra remains:

Be meaningful. Be brave. Be nice.

Because niceness isn’t fluff — it’s the glue that holds brilliant, brave, human work together.

by Alexandra Lutostanska